Guide to Unique Photography
Since 2005, GUP aims to connect communities around contemporary art and documentary photography. We promote work from all over the world which stands out for its strong – unique  –  visual signature style and character. Furthermore, we help to guide our international audience to a wide variety of recently or soon to be published (art)photobooks and relevant events (festivals, exhibitions, open calls, etc.). We are an independent publication established by an editorial team of mixed backgrounds. Both online and in print, GUP produces compelling articles and other critical forms of writing related to the broad and dynamic spectrum of photography and the visual arts.

X-Publishers prints GUP Magazine as a quarterly. We distribute via subscription and via retail.

X-Publishers also delivers self-initiated book titles: GUP New since 2012, GUP Fresh Eyes since 2019, and various monographs by talented independent photographers.